Last night saw the 'CIROC Ultra-Premium Vodka' sponsored launch of Opening Ceremony's flagship European store, an exciting and ambitious clothing label that has already taken the rest of the world by storm.
Presenting a multifaceted retail environment comprised of shops, a showroom, a private label collection, Opening Ceremony reinforced its credentials to show why it has worked with some of the biggest names in fashion; including Chloe Sevigny, Levi's, Timberland, Keds, Robert Clergerie, and more.
To celebrate the launch of their new flagship European store in Covent Garden, Opening Ceremony stayed true to their name and put on a party which attracted a selection of international celebrities and fashion-lovers.
Henry Holland, Cara Delevingne, Dominic Jones, Jodie Harsh, and L.A's own Perez Hilton enjoyed an in-store DJ set and CIROC cocktails.
Outside was a hub of activity where in tune with the Pop-up American roots theme, food trucks gave away delicious mac & cheese, mini hamburgers, and coleslaw. They were then able to finish off the night with delicious ice cream cones from their very own van!
