 |
| FOLD |
September 2012 will
see the launch of FOLD - the brainchild of Apartment 58, ZEO and Klaus
Haapaniemi - a collaborative project seeking to provide a creative hub
like no other. The three brands came
together through a common desire to nurture creativity and discover new
experiences under the FOLD concept, which will debut at Design Junction on
19-23rd September, followed by Frieze Art Fair.
FOLD – which has taken its
inspiration from Apartment 58’s home from home concept, ZEO’s unconventional
vision of the wonderfully unusual and unique design by artist and designer Mia
Wallenius - can easily be transported and rebuilt at various worldwide design events
and is designed to seamlessly function as a gallery, lounge, bar and event
space.
 |
| ZEO Bar |
Mia Wallenuis, the designer
behind Klaus Haapaniemi and Apartment 58, adapted her distinct interior design
signature into creating an authentic homely atmosphere based on traditional
Finnish red and white wooden chalets whilst incorporating the brand essences of
all three. Mia has incorporated a bespoke collection of upholstered furniture in
hand woven silk brocades, hand tufted rugs and a specially designed ZEO bar for
the FOLD project.
Throughout the day, members
will have access to the latest technology including the
newest Apple gadgets as well as access to the Apartment 58 playlists from notable members.
At night, it will transform into a unique event space where some of London’s
finest will gather.
Food
and drink will be a strong focus for FOLD where the ZEO bar team will provide
an encyclopedic knowledge of drinks, creativity and standard of service with sensory
experiential ZEO cocktails on the menu, providing members with morning to late
night choices. 