December 7th 2012, Beijing, China JOHNNIE WALKER, the world’s number one Blended Scotch Whisky is proud to announce the grand opening of ‘Johnnie Walker House Beijing’, the world’s largest embassy for luxury Scotch Whisky outside of Scotland.
Following the success of the first Johnnie Walker House in Shanghai last year and continuing the brand’s mantra of ‘Keep Walking’, the Johnnie Walker House Beijing is located at the prestigious Ch’ien Men and creates a highly contemporary space, rich in authentic whisky story-telling for the discerning consumer along with the opportunity to participate in the art of blending.
As the global Scotch whisky industry leader with nearly two centuries of whisky craftsmanship, Johnnie Walker House Beijing provides an unprecedented exclusive luxury whisky experience for consumers.
Visitors are immediately immersed in the JOHNNIE WALKER culture and can select and buy rare whisky as well as participate in the personalised blending sessions. By invitation only VIP patrons are given the opportunity to meet personally with John Walker and Son’s master blender, the soul of JOHNNIE WALKER whisky, to create bespoke blends according to their individual flavour preferences.
For true exclusivity, 200 by-invitation memberships will be available for members to access exclusive lifestyle experiences as well as private sections of the House such as the Odyssey Lounge and Striding Man Bar.
Excellence in blending is considered an art form amongst whisky connoisseurs. At Johnnie Walker House Beijing blending goes beyond the glass. The Distillery Bar, open to the public, nearly 10,000 copper pipes have been used to simulate a working distillery. In selective areas of the House, guests are encouraged to create their own whiskey-inspired art, with the chance of being displayed as part of temporary exhibition.
