John Walker & Sons Voyager

John Walker & Sons, the world’s leading luxury whisky house announces that John Walker & Sons Voyager, a super glamorous 1920s-style yacht will arrive in Europe this May to launch the new triple malt, John Walker & Sons odyssey.

The stunning yacht will begin its European voyage from Genoa in early May. It will visit Cannes, Monaco, Athens, Barcelona, Amsterdam, London, Hamburg and Copenhagen before finally docking in Edinburgh in August – returning to the brand home of Scotland.

At each destination, the John Walker & Sons Voyager  will play host to a series of high-profile events and experiences that will celebrate each port’s own story of progress and innovation and recognise national influencers who embody the pioneering spirit and vision of the Walker family. These ‘game changers’ who have each broken new ground and carved new paths for those around them will come together with the region’s most progressive influencers to engage a new generation of whisky drinkers and luxury aficionados in a world of quality craftsmanship, heritage and modern innovation. 

The Voyager will dock in London on 15^th, 16^th, 17^th July and Edinburgh on 12^th, 13^th, 14^th August 2013. 

 John Walker & Sons Voyager was inspired by the launch of a new blend, JOHN WALKER & SONS ODYSSEY, which commemorates the 80^th anniversary of one of Sir Alexander Walker’s greatest innovations – the creation of a decanter for use on luxury cruise liners which moved to match the motion of the sea.

Johnnie Walker House Beijing

December 7^th 2012, Beijing, China JOHNNIE WALKER, the world’s number one Blended Scotch Whisky is proud to announce the grand opening of ‘Johnnie Walker House Beijing’, the world’s largest embassy for luxury Scotch Whisky outside of Scotland.

Following the success of the first Johnnie Walker House in Shanghai last year and continuing the brand’s mantra of ‘Keep Walking’, the Johnnie Walker House Beijing is located at the prestigious Ch’ien Men and creates a highly contemporary space, rich in authentic whisky story-telling for the discerning consumer along with the opportunity to participate in the art of blending.

As the global Scotch whisky industry leader with nearly two centuries of whisky craftsmanship, Johnnie Walker House Beijing provides an unprecedented exclusive luxury whisky experience for consumers.

Visitors are immediately immersed in the JOHNNIE WALKER culture and can select and buy rare whisky as well as participate in the personalised blending sessions. By invitation only VIP patrons are given the opportunity to meet personally with John Walker and Son’s master blender, the soul of JOHNNIE WALKER whisky, to create bespoke blends according to their individual flavour preferences. 

For true exclusivity, 200 by-invitation memberships will be available for members to access exclusive lifestyle experiences as well as private sections of the House such as the Odyssey Lounge and Striding Man Bar. 

Excellence in blending is considered an art form amongst whisky connoisseurs. At Johnnie Walker House Beijing blending goes beyond the glass. The Distillery Bar, open to the public, nearly 10,000 copper pipes have been used to simulate a working distillery.  In selective areas of the House, guests are encouraged to create their own whiskey-inspired art, with the chance of being displayed as part of temporary exhibition.

The Great SCOT Awards 2012

Aberdeen Asset Management is delighted to announce its sponsorship of The Great Scot Awards, founded by Boisdale in 2009, which celebrates the best in Scottish Fashion, Film & Theatre, Literature & the Arts, Music, Charity, Media and Sport. Now in its fourth successful year, with Johnnie Walker Blue Label supporting since the beginning, past Great Scot Award winners include Annie Lennox, Sir Jackie Stewart, Jack Vettriano, Sir Tom Hunter, Sam Torrance, Bill Martin and Lorraine Kelly. This year’s annual dinner takes place at  Boisdale of Canary Wharf Restaurant on Tuesday 27th November and promises a delightful and thought provoking  combination of  talent, achievement  and glamour and a stunning menu representing the very best of  Scotland with delicious matching wines for each course and last, but definitely not least, Johnnie Walker Blue Label Whisky.   

The auction of seven amazing lots will include a not seen before painting from the iconic artist Jack Vettriano which will most certainly attract significant interest from collectors and enthusiasts the world over. The aim is to raise substantially over £100,000 on the night. All the proceeds of the auction will go to Scottish charities nominated by the winners of the Great Scot Awards on the night.

Johnnie Walker and Marcus Wareing join forces

Wednesday 7^th November saw JOHNNIE WALKER® BLUE LABEL™ and Michelin Starred chef, Marcus Wareing, come together for the launch of JOHNNIE WALKER® BLUE LABEL™ PORSCHE DESIGN STUDIO Gift Collection at an extraordinary evening of gastronomy in The Private Dining Room at Marcus Wareing at The Berkeley.

VIP guests enjoyed the JOHNNIE WALKER® BLUE LABEL™ Perfect Serve, the exquisite ‘Johnnie Walker Blue Autumn Embers’ cocktail - created exclusively for the dinner, and a menu designed by Marcus to compliment the complex tasting notes of JOHNNIE WALKER® BLUE LABEL™.

Ben Fogle gave amazing personal insight into his forthcoming trip across the largest desert in the world and a solo swim across the Atlantic. Sofia Wellesley joined the elite dinner, whilst her beau James Blunt is away in New York.

Marcus and Jane Wareing

Marcus Wareing was gifted The JOHNNIE WALKER® BLUE LABEL™ Porsche Design Studio  Mini Cube commenting that he was overwhelmed by its craftsmanship and design. He announced that for the first time in 5 years he was going to have to throw a Christmas party just so he can have the Mini Cube out on display for all his friends and family to see.  Brand Ambassador Colin Dunn held an intimate JOHNNIE WALKER® BLUE LABEL™ tasting and introduced the luxury gifts, including limited edition bottles, The Chiller, Carton and Mini-Cube.