March 14, 2012

Onefinestay and the rise of the un hotel

There’s an exciting trend shaking up the travel industry – the unhotel. onefinestay ( is the world’s first unhotel, which allows  visitors to London to stay in some of the most desirable homes in the capital and enjoy hotel style services during their stay. Meanwhile, members benefit by earning an income from a house or apartment which would otherwise sit vacant.

With a carefully curated collection of over 300 distinctive, high-end homes across central London, each of which is worth between £1 million and £20 million, onefinestay offers guests the chance to live like a (rather privileged) local.  For example, Lancaster Grove , a five-bedroom townhouse in Hampstead, boasts a jaw-dropping bespoke dining table, glittering chandeliers throughout, and a decadent roll-top bath. Albert Hall Mansions, a stately three-bedroom apartment overlooking Hyde Park, is truly decadent, with gorgeous wood-panelled rooms and enormous stained-glass windows, making the home feel very luxurious.
Staying in a home is all about enjoying the charm and character of the city, but the great thing about onefinestay is that you get that authentic local with the comforts and amenities you’d expect of a 5* hotel. From freshly-pressed linens and White Company toiletries to an iPhone preloaded with the host’s local tips and concierge service, they’ve got everything covered.  It’s the best of both worlds.
Whilst guests holiday in their envy-inducing homes, members profit by earning an income from
a house or apartment that would otherwise sit vacant while they are away. Members benefit
from a complete service encompassing marketing, photography, cleaning, tidying and even a
bespoke insurance policy. And, they come back to a spotless home on their return. So if you’re a jetsetter with a London crash-pad, this could be just the service for you.

The birthplace of the onefinestay was London, but with an international launch on the cards later this year, it looks like the unhotel is poised to take on the world.