Traveling Member's Club FOLD

FOLD

September 2012 will see the launch of FOLD - the brainchild of Apartment 58, ZEO and Klaus Haapaniemi - a collaborative project seeking to provide a creative hub like no other. The three brands came together through a common desire to nurture creativity and discover new experiences under the FOLD concept, which will debut at Design Junction on 19-23rd September, followed by Frieze Art Fair.

FOLD – which has taken its inspiration from Apartment 58’s home from home concept, ZEO’s unconventional vision of the wonderfully unusual and unique design by artist and designer Mia Wallenius - can easily be transported and rebuilt at various worldwide design events and is designed to seamlessly function as a gallery, lounge, bar and event space.

ZEO Bar

Mia Wallenuis, the designer behind Klaus Haapaniemi and Apartment 58, adapted her distinct interior design signature into creating an authentic homely atmosphere based on traditional Finnish red and white wooden chalets whilst incorporating the brand essences of all three. Mia has incorporated a bespoke collection of upholstered furniture in hand woven silk brocades, hand tufted rugs and a specially designed ZEO bar for the FOLD project.

Throughout the day, members will have access to the latest technology including the newest Apple gadgets as well as access to the Apartment 58 playlists from notable members. At night, it will transform into a unique event space where some of London’s finest will gather.

Food and drink will be a strong focus for FOLD where the ZEO bar team will provide an encyclopedic knowledge of drinks, creativity and standard of service with sensory experiential ZEO cocktails on the menu, providing members with morning to late night choices. 

ZEO, mixology in a bottle

This Summer, bar-goers have a new reason to head to the bars with the launch of ZEO, a drink that has been specifically created for adults and which will be available in select premium bars across the UK. ZEO goes beyond the conventional idea that drinks must be alcoholic to be interesting. Intrigued?

Lightly carbonated with a distinctive, unique taste sensation that will tantalise your taste buds, ZEO is like nothing you’ve ever experienced before. Until now, any discerning adults looking for sophisticated drinks to enjoy on a night out would have to choose something alcoholic – wine, champagne, cocktails or premium spirits. ZEO offers a similarly refined taste profile to these types of ‘distilled’ drinks, but without any alcohol.

In addition to its intriguing blend of natural extracts and essences, ZEO delivers a range of sensorial effects (such as chilling, warming and tingling). Taken from the flora of all continents, these extracts include trees, virgin flowers, wild berries, fresh green herbs, grains and exotic spices. ZEO hits the senses with tingly, fizzy sensorial effects and spicy, peppery, exotic flavours followed by a refreshing, clean aftertaste but watch this space... Each time you indulge in ZEO – whether on its own or in a cocktail - you’ll be surprised by different sensations. 

ZEO is available across bars in London, including The Sanderson Hotel Long Bar, The Rood Gardens, Mahiki, The Brompton Club, The Punch Bowl and Juju