September 20, 2012

Traveling Member's Club FOLD


September 2012 will see the launch of FOLD - the brainchild of Apartment 58, ZEO and Klaus Haapaniemi - a collaborative project seeking to provide a creative hub like no other. The three brands came together through a common desire to nurture creativity and discover new experiences under the FOLD concept, which will debut at Design Junction on 19-23rd September, followed by Frieze Art Fair.

FOLD – which has taken its inspiration from Apartment 58’s home from home concept, ZEO’s unconventional vision of the wonderfully unusual and unique design by artist and designer Mia Wallenius - can easily be transported and rebuilt at various worldwide design events and is designed to seamlessly function as a gallery, lounge, bar and event space.
Mia Wallenuis, the designer behind Klaus Haapaniemi and Apartment 58, adapted her distinct interior design signature into creating an authentic homely atmosphere based on traditional Finnish red and white wooden chalets whilst incorporating the brand essences of all three. Mia has incorporated a bespoke collection of upholstered furniture in hand woven silk brocades, hand tufted rugs and a specially designed ZEO bar for the FOLD project.

Throughout the day, members will have access to the latest technology including the newest Apple gadgets as well as access to the Apartment 58 playlists from notable members. At night, it will transform into a unique event space where some of London’s finest will gather.
Food and drink will be a strong focus for FOLD where the ZEO bar team will provide an encyclopedic knowledge of drinks, creativity and standard of service with sensory experiential ZEO cocktails on the menu, providing members with morning to late night choices.