May 24, 2012

Chopard's Red Carpet 2012 collection

Chopard are officially partnering the Cannes International Film Festival for the 15th consecutive year. On this occasion, the House is preparing the full range of 65 models composing its new Red Carpet collection, and offering a preview of several creations.

Each year since 2007, Caroline Scheufele, Chopard Co-President and Artistic Director of Chopard, has created a new Haute Joaillerie collection composed of exceptional and unique models: the Red Carpet collection, which systematically comprises the same number of models as the editions to date of the world’s largest movie festival. It draws inspiration from the actresses who partake in the famous “mounting the steps” ritual, as well as gracing red carpets the world over. 

The jewellery artisans of the House of Chopard, in Geneva, were busy preparing and crafting the 60 other creations, each completely unique, that were unveiled at the Festival opening night on May 16th. Moreover, it is of course from these same workshops that the supreme prize awarded by the Festival, the Palme d’Or trophy, emerges each year.