November 12, 2012

Beats by Dre at Rose Club


Kendrick Lamar and Dr. Dre
On Friday 9th November, American rap superstar, Dr. Dre attended celebrity haunt Rose Club in London's West End.  A plethora of names from both sides of the Atlantic came to celebrate the launch of Dr. Dre's Solo headphones - which are now available in new colourways; Kendrick Lamar, DJ Shortee Blitz, Rizzle Kicks, Fazer and Nick Grimshaw all enjoyed themselves whilst the hottest music acts in the world performed intimate sets to the partygoers who attended.

DJ Shortee Blitz got the crowd going with a lively set, spinning the decks and getting all the partygoers hitting the dance floor. In homage to Dr. Dre, a number of old school hits were blared out, and upon Dre's arrival, the dancing stopped whilst all the guests strained to see the hip-hop legend.
Rizzle Kicks and Nick Grimshaw
Nick Grimshaw, who was in attendance, exclaimed that not many people make him starstruck, but infront of Dre, he is in complete awe! Having napped all afternoon after his breakfast show, he also said how he could now have a late one and really enjoy the night.
Cheeky chappys Rizzle Kicks, also could not hide their admiration for the Hip-Hop legend, expressing their excitement at seeing him in the flesh!Closing out the night, Kendrick Lamar, fresh from his debut album success, wowed the crowd with a number of hits - whilst Dr. Dre looked on enthusiastically for the duration of his performance.

Beats By Dre founders, Dr. Dre and Jimmy Iovine had earlier in the day paid a visit to the Beats by Dr. Dre #SHOWYOURCOLOUR photo booth in Covent Garden. The booth had come to London for one day only as part of a tour to find the stars of the next Beats Solo HD TV advert. Now in more relaxed surroundings, both seemed to be enjoying the moment whilst chatting and joking with friends inside the Rose Club.
Event was sponsored by Ciroc Ultra-Premium Vodka.