Belvedere Vodka and (RED) new bottle design

Belvedere Vodka, the world’s first super premium vodka, announces the second year of its partnership with (RED) and unveils its new bottle design for the BELVEDERE (PRODUCT)RED Special Edition Bottle to raise proceeds for the Global Fund, among the world’s leading financier of programmes to fight HIV/AIDS in Africa. 

The new 2012 (BELVEDERE)RED Special Edition bottle, developed by Polish design firm Dekorglass, unifies the innovative packaging by Belvedere Vodka and iconic (RED) hue; resulting in an eye-catching semitransparent metallic bottle. 50% of profits from the global sale of the (BELVEDERE)RED Special Edition bottle will contribute to the Global Fund. 

The (BELVEDERE) Special Edition bottle delivers a clear, succinct message: Buy (BELVEDERE)RED, Save Lives - making it this year’s perfect Christmas gift. Consumers will still be able to enjoy the same naturally smooth, unadulterated Belvedere vodka within the bottle but help the fight to eliminate HIV/AIDS through a simple purchase of (BELVEDERE)RED. 

The (BELVEDERE)RED Special Edition bottle will launch on 1 November 2012 and will be available for purchase from Selfridges, Waitrose and all other good supermarkets across the UK. This definitely is the perfect Christmas gift.